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Auth Rates, Cost, and Competition: What's Really Happening in the World of Debit Cards?

Tuesday, July 28, 2026 at 1:30 PM – 2:15 PM
Grand Ballroom E
Concurrent Session
0.9 CTP/CCM Credits

Session Description

PINless debit is not a new topic yet the landscape around it is changing fast. This session goes beyond the fundamentals to examine how PINless debit is really performing today across CP and CNP, with a focus on conversion rates and cost. CMSPI experts will be joined by Wendy’s own expert Peter Jessiman to unpack how ongoing M&A activity, digital wallet growth, and a new generation of BINs are reshaping routing, economics, and network strategies, often in ways merchants don’t immediately see.

Session Materials

Download the slide deck PDF · 350 KB

Speakers

Peter Jessiman

Director of Payment Acceptance, Wendy's Company

Abigail Dasbach

Payments Consultant Manager, CMSPI