Conversion in payments is more complicated than you may realize. In the payments world, conversion starts with a great checkout experience and the right payment methods, but that is only the first step. You also need to navigate fraud and security, as well as having the right authorization and acquiring strategies. For us, conversion does not count until funds arrive in the merchant’s bank account.
Presenters:
Brandon Wong, Sr. Manager – Payment Operations and Partnerships, Electronic Arts
Panteha Pedram, Director Risk, Ingenico ePayments
Mailie Shortill, Global Head of Sales Operations, Ingenico ePayments