Bic – Omnichannel Payments: What to Get Right First

As digital-first businesses expand into physical environments, payment experiences can quickly become more complex for customers, systems, and support teams. This session will focus on decisions that help create a consistent payment experience across online and in-store channels. The discussion will focus on the moments that matter most: payment choice, checkout familiarity, loyalty, refunds, and support. Attendees will leave with an understanding of what to get right first.