AI Accountability: A Frank Conversation on Data Custody and Security in the Age of Agentic Commerce

As AI agents increasingly initiate and optimize transactions, merchants must rethink accountability for payment and customer data. This panel explores who owns PII and PCI data in agentic commerce, and how tools like tokenization help merchants maintain control. Hear practical insights on securing data flows, evaluating AI partners, and retaining access to crucial consumer data without exposing sensitive information.