Are you struggling with customers who unintentionally unsubscribe because their payment fails: their card credentials are out of date, their checking account has insufficient funds, or there’s an error that prevents their payment from being processed? You are not alone – this ‘Involuntary Churn’ is a common challenge businesses face when managing recurring billing operations. This session will share a case study – where we will look into what led to high involuntary churn rates and strategies this merchant is implementing to manage and reduce involuntary churn.